Educational institutions
Universities, colleges, vocational institutions, education groups and training organisations exploring international programmes, student projects, faculty development or practical education cooperation.
For Organisations
Bring the objective.
Bring the objective.
Build the right project
around it.
BETU works with educational institutions, public-sector organisations, enterprises and implementation partners on international education, talent-development and structured cooperation projects connected with China.
Start with the outcome your organisation wants to create. The project structure, resources and next steps can then be developed around that objective.
Who We Work WithDifferent organisations.
Different organisations.
Different objectives.
One project starts with the need.
BETU can work with organisations entering a project from different starting points. The cooperation model depends on the objective, audience, resources and role of each organisation.
Public-sector and education bodies
Education authorities, associations and public-sector stakeholders exploring structured international education, exchange or talent-development projects.
Enterprises and industry organisations
Companies and industry organisations working around training, talent development, practical education or university-enterprise cooperation.
International and implementation partners
Organisations contributing local audiences, resources, project coordination or market implementation to an international cooperation programme.
Cooperation RoutesChoose the route closest
Choose the route closest
to what you want to build.
Some projects begin with an education programme. Others begin with a visit, a talent objective or a broader project brief.
Education Partnerships
Build education projects across institutions and markets.
Explore international programme development, curriculum cooperation, faculty development, practical training concepts, Study in China recruitment cooperation and other institutional education projects.
Study Tour Partnerships
Turn a learning objective into a structured China visit.
Develop an educational visit around the participant profile, learning priorities, preferred locations and practical requirements of the group.
Talent & Project Cooperation
For projects involving practical training, internships, university-enterprise collaboration, talent development or a broader international education and industry objective, begin with the project brief.
Discuss a ProjectDifferent Starting PointsThe same capabilities
The same capabilities
can begin from different needs.
Educational institution
International programme · Curriculum · Faculty development · Student cooperation
International university or public-sector body
China education resources · Exchange · Training · Structured cooperation
Enterprise or industry organisation
Talent · Practical training · University-enterprise projects · Industry-linked education
Implementation partner
Local recruitment · Delivery · Coordination · Market or participant resources
How Projects DevelopMove from the first requirement
Move from the first requirement
to a working project structure.
The project framework begins by understanding the objective, then develops the concept, resources, pilot and next stage around the evidence created during delivery.
Requirement interview
Understand the organisation, objective, audience, market and problem the project is intended to address.
Project diagnosis
Clarify participants, programme needs, resources, delivery constraints and relevant market conditions.
Concept design
Shape the education model, cooperation model, programme structure and implementation approach.
Resource matching
Identify the institutions, experts, companies, curricula and local resources relevant to the project.
Pilot implementation
Where appropriate, begin with a defined first project that can be implemented and reviewed.
Review
Assess delivery, participation, feedback and the evidence generated by the project.
Next-stage cooperation
Use the first project to define the structure and priorities for the next stage of cooperation.
Project ResourcesA project may need
A project may need
more than one kind of resource.
BETU's role can involve connecting the education, industry, participant and implementation resources relevant to the project's objective.
Educational institutions
Universities, colleges and training organisations.
Curriculum and faculty
Curriculum development and faculty resources.
Student or participant recruitment
Participant groups and recruitment channels.
Industry expertise
Industry knowledge and practical project input.
Practical training
Internships, placements and practical learning.
Talent and internship resources
Talent pipelines and internship opportunities.
Local implementation
Local delivery, coordination and on-the-ground support.
International coordination
Cross-border coordination and project management.
Evidence in PracticeFrom a brief
From a brief
to a working programme.
June 2025 Indonesian education delegation in China
Explore Unknown organised a week-long Indonesian Ministry of Education delegation in China, bringing education and industry visits across three cities into one coordinated programme.
Your Project BriefA useful first brief
A useful first brief
can fit on one page.
You do not need a completed proposal to begin. Start with what your organisation already knows and the questions that still need to be worked through.
Organisation
What type of organisation are you and what role would you play in the project?
Objective
What would you like the project to achieve?
Audience
Who are the intended students, participants, staff or beneficiaries?
Market or destination
Which country, region or China location is relevant?
Timing
What period, intake or indicative launch window are you considering?
Scale
What approximate participant or project size are you considering?
Resources already available
What partners, facilities, participants or internal capabilities do you already have?
Support required
What would you like BETU to help design, coordinate or connect?
Start a Project ConversationStart with the objective.
Start with the objective.
We can work through
the structure together.
Tell us what your organisation wants to build, who it is for and what stage the idea has reached.
The first discussion can be used to clarify the project route, identify the information still needed and decide what should happen next.
For Organisations FAQPractical questions
Practical questions
before a project begins.
What types of organisations can work with BETU?
BETU can discuss projects with educational institutions, education and public-sector bodies, enterprises, industry organisations and implementation partners where the project fits the company's education, talent-development and international cooperation capabilities.
Do we need a complete project proposal before contacting you?
No completed proposal is required for the first discussion. A useful starting brief can cover your organisation, objective, intended audience, market or destination, timing, approximate scale and the support you would like to explore.
Can BETU work with universities and institutions outside China?
BETU's wider project model includes cooperation between Chinese education resources and international institutions, organisations and implementation partners. The exact structure depends on the objective and the resources involved.
Can BETU help design a programme from the beginning?
Project design can begin with requirement clarification and project diagnosis before moving into concept design, resource matching and a practical implementation structure.
How are responsibilities divided between organisations?
Responsibilities are clarified around the actual project. This may include participant communication, programme design, resources, project coordination, payments, delivery responsibilities and follow-up.
Can a project begin with a pilot?
Yes. The company project framework supports beginning with a defined pilot where that is appropriate, then reviewing delivery and feedback before deciding the next stage.
How are study-tour partnerships planned?
The planning discussion begins with the participant profile, learning objective, preferred period, locations and practical needs. Specific visits and activities are then explored around that brief and confirmed according to availability.
Can BETU connect education and industry resources?
BETU's broader project capabilities include education resources, industry expertise, practical training, university-enterprise cooperation and talent-development resources. The relevant combination depends on the project.
How are commercial terms agreed?
Commercial arrangements depend on the project scope, resources, responsibilities and delivery model. The relevant terms should be discussed and documented for the specific cooperation.
What information should we prepare for the first discussion?
Prepare the information you already have about your organisation, objective, audience, target market or destination, timing, approximate scale, available resources and the support you would like BETU to explore.
For OrganisationsFrom an objective
From an objective
to a workable project.
Bring the starting point. Use the first conversation to clarify the structure, resources and next steps.