Education Partnerships

Build the programme
around the objective,
not the template.

BETU works with education organisations to explore international programmes, student pathways, curriculum and training projects connected with China.

The starting point can be student recruitment, a course concept, practical training or a broader institutional objective. The partnership structure should then define what each organisation contributes and how the project moves forward.

Discuss an Education Partnership Explore Cooperation Models

International education professionals developing a programme together

Partnership Models

Different objectives
need different cooperation structures.

Each education partnership can be shaped around the organisation, students, available resources and intended outcome.

Student Pathway Cooperation

Create a clearer route for students considering China.

For organisations working with prospective international students, cooperation can include programme information, student recruitment coordination, application support and an agreed handover into BETU's Study in China services.

student audience definition
programme information
enquiry handover
application coordination
pre-departure preparation
arrival support where included

Best suited to organisations that already engage prospective students and want to build a clearer Study in China pathway.

Joint Course & Programme Development

Develop a programme around a defined learning need.

BETU can discuss projects involving Chinese language preparation, academic programmes, CSCA-related preparation, curriculum resources or other education components relevant to the organisation's audience.

programme concept
curriculum resources
faculty or teaching resources
delivery format
participant preparation
project coordination

Best suited to organisations that want to develop a defined learning offer around a specific audience or education objective.

Practical & Industry-Linked Education

Connect education with practical development.

Where the objective includes practical training, talent development or university-enterprise cooperation, the project can explore education and industry resources within one agreed structure.

practical training
industry-linked learning
internship-related preparation
enterprise-directed training concepts
talent-development projects

Best suited to projects where practical education, industry exposure or talent development is part of the learning objective.

Adult participants in a practical education and training environment

Programme Architecture

A partnership becomes clearer
when the programme can be seen.

Instead of starting with a generic package, define the components the project actually needs.

Audience

Define who the programme is for, what stage participants are at, and the academic or professional background they bring.

Output Participant profile

Learning objective

Clarify whether the goal is Chinese language, degree preparation, academic progression, CSCA preparation, practical education or talent development.

Output Learning goal

Programme components

Combine the relevant elements, including courses, training, application support, academic preparation, practical activities and institutional coordination.

Output Programme mix

Delivery responsibilities

Clarify how delivery is shared across BETU, the partner institution, teaching team, local organisation and relevant university or service provider.

Output Responsibility map

Progression

Map what comes next, from application or further study to pilot review, the next programme or continued institutional cooperation.

Output Progression route

Roles & Responsibilities

Good cooperation starts
with clear ownership.

Before a programme is introduced to students or participants, the organisations should understand who owns each part of the work.

Partner organisation

student recruitment or local audience access
initial communication
local facilities where applicable
local coordination
participant information
local teaching resources where agreed

BETU

project design
China-side education resource coordination
programme information
application support
project implementation coordination
pre-departure or arrival support where included

University / provider / relevant authority

programme requirements
admissions decisions
academic rules
institutional approval
scholarship decisions where applicable
visa-related decisions where applicable
provider-specific decisions

Responsibility should follow the actual decision-maker. The agreed scope should identify responsibilities, communication routes, commercial terms and delivery boundaries before implementation.

Education professionals reviewing curriculum and programme materials

Programme Design

Start with what participants
need to be able to do next.

A programme should connect the participants' current position with the next academic, language or practical step.

Academic starting point

What qualifications, knowledge or preparation do participants already have?

Language readiness

What Chinese, English or specialist language preparation may be needed?

Programme outcome

Is the next step further study, an application, practical training or another defined objective?

Delivery environment

Which institution, teaching resource, training setting or support structure does the programme require?

From Concept to Pilot

Test the structure
before expanding the project.

The cooperation model can begin with a defined first project and review the result before deciding the next stage.

Requirement discussion

Clarify the organisation, audience, objective and current resources.

Resource coordination

Identify the institutions, course resources, faculty, training or implementation resources relevant to the brief.

Cooperation plan

Define the programme structure, responsibilities, communication process and practical requirements.

Pilot launch

Implement a defined first project where a pilot is appropriate.

Review & next stage

Review delivery and feedback, then decide whether and how the cooperation should continue.

Student Pathway Cooperation

When the project includes
students coming to China.

Some education partnerships include a pathway for international students considering Chinese language study, academic programmes or further study in China.

Local organisation

Introduces the opportunity, communicates with its audience and completes the agreed local responsibilities.

Student preparation

Student background, intended study route, required materials and preparation needs are clarified.

BETU coordination

BETU supports the agreed programme information, application preparation and project coordination.

University / programme process

The relevant university or provider reviews applications, requirements and institutional decisions.

Arrival & onboarding where included

Where included in the agreed scope, BETU can coordinate pre-departure preparation and arrival-related support.

The pathway can be configured around the agreed student journey, from first information through preparation and arrival support.

Agree the Working Scope

Define the partnership
before the programme begins.

A useful cooperation scope should make the working arrangement understandable to both organisations.

Programme

What is being developed or delivered?

Participants

Who is the intended audience?

Responsibilities

Which organisation owns each task?

Resources

Which teaching, institutional, industry or implementation resources are required?

Commercial terms

How will project-specific fees, payments or commercial arrangements be documented?

Communication

Who are the responsible contacts and how will project decisions be coordinated?

Before the First Discussion

Bring the information
that makes the project concrete.

The more useful information you can share at the beginning, the easier it is to explore the project model and prepare a realistic plan.

Your organisation

Type of institution or education organisation.

Target audience

Who the intended students or participants are.

Objective

What change or result the programme is intended to support.

Programme type

Language, academic, training, recruitment or mixed project.

Existing resources

Faculty, facilities, local audience, curriculum or implementation resources already available.

China-side needs

Institutions, programmes, experts, training environments or coordination that may be required.

Timing

Indicative intake, semester, project period or pilot window.

Scale

Approximate participant size or project scope.

Institutional professionals discussing an education partnership

Start a Partnership Conversation

Bring the education objective.
We can work through
the structure together.

Tell us what your organisation wants to build, who the programme is for and what resources are already in place.

The first discussion can be used to identify the most relevant cooperation model, clarify the information still needed and determine the next project step.

Discuss an Education Partnership For Organisations Overview

Education Partnerships FAQ

Questions to clarify
before cooperation begins.

What types of education organisations can work with BETU?

BETU can discuss education projects with universities, colleges, vocational institutions, education groups, training organisations, international education offices and other organisations where the project fits the company's education and international cooperation capabilities.

What types of education projects can we discuss?

Depending on the objective, discussion may include international programme development, student pathways, curriculum or course cooperation, faculty resources, practical training concepts, Study in China cooperation and other education-project structures supported by the available resources.

Does an education partnership have to involve student recruitment?

Student recruitment is one possible cooperation route. A partnership can also focus on programme development, curriculum, training, talent development or another institutional education objective.

Can BETU help structure a new programme from the beginning?

The project can begin with requirement clarification, programme design and resource coordination before the organisations define the cooperation plan and first implementation step.

Can an initial cooperation begin with a pilot?

Yes. Where appropriate, the organisations can define a first project, review the delivery and feedback, then decide whether and how the cooperation should continue.

Can BETU support Chinese language or CSCA-related programmes?

The source cooperation framework supports discussion around Chinese language programmes and CSCA-related preparation as possible education-project components. The exact structure depends on the intended audience, resources and agreed delivery model.

Can the project include practical training or industry resources?

Where relevant, the project can bring together practical training, industry-linked learning, university-enterprise cooperation and talent-development resources within the agreed programme design.

Can the partnership include application support?

Yes. Where application support forms part of the agreed project, BETU can coordinate programme information, application preparation and the communication needed to move students through the relevant process.

How are responsibilities divided between the organisations?

Responsibilities should be defined around the actual project. The agreed scope should identify who owns student communication, programme design, resources, coordination, institutional decisions, commercial terms and delivery tasks.

How are commercial terms agreed?

Commercial arrangements depend on the project scope, responsibilities, resources and delivery model. The relevant fees, payment responsibilities and commercial terms should be documented for the specific cooperation.